Customer feedback is essential for your business to stay up-to-date with market trends and ensure you are providing customers with the best experience possible. But do you know how to use customer cancellation feedback? In this article, we'll provide details on how to customize your cancellation feedback settings to get the most out of your customer cancellations.
Why collecting Customer cancellation feedback is important?
It's no secret that losing customers can be costly for businesses. Not only does it cost businesses money in lost revenue, but it also costs them time and resources to acquire new customers. That's why it's so important for businesses to understand why their customers are cancelling.
Customer cancellation feedback can provide valuable insights into what is causing customers to leave and what can be done to prevent future cancellations. By collecting and analyzing customer feedback, businesses can make improvements that will help them keep more customers and improve their bottom line.
There are a few key things to keep in mind when collecting customer feedback:
Make it easy for customers to provide feedback. Don't make them jump through hoops or go out of their way to provide feedback. The easier you make it, the more likely you are to get useful feedback.
Be sure to collect feedback from both current and former customers. You may be able to learn more from someone who has already left than from someone who is still a customer but considering leaving.
Be respectful of your customers' time and privacy. Don't bombard them with emails or calls, and don't ask for more information than you need. Be sure to let them know how you'll use their feedback and how you'll protect their privacy.
Use the feedback you collect to make changes in your business that will reduce customer churn and improve customer retention rates
How to update my cancellation feedback settings?
Subamplify makes it easy for merchants to manage their cancellation feedback settings. Here are the steps to update your cancellation feedback settings in the merchant dashboard:
Open your Subamplify dashboard
Click the side menu item Storefront
Then click the Customer Portal sub menu item
Add/Edit/Remove cancellation feedback reasons via the form provided
Click Save when you're done
An example of what cancellation feedback looks for your customers: