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How to customize email settings for Shopify customers

Send customized emails to your customers

By Tom Dallimore
January 30, 2023

The Subamplify Shopify app is a powerful tool for merchants looking to grow their online store. One of the key features of the app is its ability to customize email delivery for the merchant's customers. This article will focus on the benefits of using transactional emails when selling in an online store and how Subamplify can help merchants take advantage of this powerful marketing tool.

Benefits of using transactional emails for online stores

Transactional emails are automated emails that are sent to customers based on specific actions they take on a website, such as making a purchase or updating their account information. These emails are an essential part of any online store's marketing strategy, as they offer a number of benefits, including:

  1. Personalization: Transactional emails can be customized with the customer's name and other information, making them feel more personal and relevant.

  2. Increased engagement: Transactional emails provide an opportunity for merchants to engage with their customers and keep them informed about their order status, shipping information, and other important updates.

  3. Cross-selling and upselling: Transactional emails can be used to promote related products and services, helping merchants drive additional sales and revenue.

  4. Customer loyalty: Transactional emails help build trust and establish a strong relationship with customers, increasing the likelihood that they will return for future purchases.

Understand Subamplify email events

Subamplify allows merchants to enable or disable each of the following email delivery events:

  1. Subscription Activation: Sent to customers when they first sign up for a subscription

  2. Subscription recurring charge confirmation: Sent to customers when their recurring payment is processed

  3. Subscription upcoming charge: Sent to customers 3 days before their card is charged for subscription renewal

How to update my email settings

Subamplify makes it easy for merchants to manage their email settings. Here are the steps to update your email settings in the merchant dashboard:

  1. Open your Subamplify dashboard

  2. Click the side menu item Settings

  3. Then click the Emails sub menu item

  4. Toggle the switch to enable or disable an email event

  5. Click Save when you're done

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